Campaign Manager / Digital Ad Operations Specialist[東京・Remote]

Peatix is looking for a Campaign Manager / Digital Ad Operations Specialist to join our team to deliver, manage and support all online advertising campaigns.

The ideal candidate will be responsible for creating and executing our marketing campaigns, evaluating our marketing performance metrics, and collaborating with internal teams. In addition, this candidate will have ad operations and online trafficking knowledge, comfort working with marketing and production deadlines, ability to work independently, willingness to learn new programs/systems.

Responsibilities:

  • Serve as an expert on Digital Operations, especially when integrating partner technologies, including ad tracking, serving, and ad management within platforms.
  • Accountable for campaign management across multiple accounts in various markets. Handle the implementation, scheduling, and rotation of ads within online advertising campaigns.
  • Regularly review reporting to provide highlights and potential issues. Monitor and maintain data quality within the marketing database.
  • Measure and optimize campaigns using vendor-specific dashboards, Google Analytics, and marketing analytics reports against delivery and KPI objectives.
  • You will be the initial point of contact for troubleshooting issues; Managing and resolving issues as they arise, such as the discrepancy between reporting systems.
  • Liaison with vendors and agencies for tracking, campaign setup, deliverables, and maintenance communications.
  • Test ad creatives to ensure they comply with individual site specifications.
  • Troubleshoot creative issues and monitor under/over delivery issues.
  • QA or troubleshoot 3rd party tags.
  • Stay current on key developments in the rapidly changing digital advertising space and apply that knowledge to recommend or build new processes that support changing industry needs.
  • Create and maintain digital operations processes, recommend updates and efficiencies. Educate teams, schedules check-ins for ongoing maintenance, and help ensure adoption.
  • Collaborate with internal cross-functional teams and external partners to discuss campaign setup (i.e., KPI goals), execution, QA, troubleshooting, and optimization success.
  • We are Looking for Someone with:

    • In-depth knowledge of the various paid marketing channels and technologies, including paid search (Google, Yahoo! Japan), retargeting, social network advertising (Facebook, Twitter, LinkedIn, and more), and content distribution and placement networks.
    • Ability to collaborate cross-functionally and with outside vendors with innovative and responsive recommendations. Strong written and verbal communication skills, excellent listening skills, and the ability to adjust to the personalities of various partners.
    • Multitasking with effective resolution management in a fast-paced, growing environment.

    Requirements (Must-Haves):

    • BA/BS or equivalent working experience.
    • 3-5 years of executing or supporting growth/acquisition digital marketing campaigns in an Ad Operations role.
    • Experience using Google Analytics, Zoho, and marketing analytics reports against delivery and KPI objectives.
    • Good analytical, troubleshooting, and problem-solving abilities and an exceptional eye for detail/organizational skills.
    • Bilingual in Japanese (native-level) and English (business-level)

    Requirements (Nice-to-Haves):

    Nice to haves are are really just nice to haves, and applicants should apply even if they don’t have them

    • Knowledge of HTML, CSS, and JavaScript related to ad serving and third-party ad tags.
    • Experience with growth efforts in international markets.
    • Experience with and knowledge of SEO platforms, tools, and services.
    • Experience with third-party ad serving technologies and Integrations with 3rd Party Partners.
    • Familiarity with tagging technologies, such as Google Tag Manager, and ability to learn their end to end implementation and QA process.
    • Who is Peatix

      Peatix is a global event registration platform that provides event organizers with powerful tools to create, promote, manage and sell out events of all sizes. Launched in 2011 in Japan, Peatix is now headquartered in New York and has expanded into Singapore, Malaysia, and Hong Kong.

    • Peatix's goals

      At Peatix, we believe we can make a great positive impact by making it easier for people to meet with each other. By helping organizers create more and more diverse events for more and more diverse groups of people, we hope to connect people around the world and let people understand each other.

    • Why you should work for Peatix

      Peatix is a customer centric company where we value collaboration, communication, empathy, quality, and shipping. We believe that you'll do better work by being healthier and happier, so we want you to have a life outside of working at Peatix. We encourage you to attend Peatix events as well.

      Peatix is made up of people of different nationalities and backgrounds. We will continue to be a company that embraces diversity and look forward to applications from people from various backgrounds and lifestyles. Peatix will not discriminate against Peatix employees or applicants based on their age, citizenship, gender identity or expression, national origin, pregnancy status, race, religion, sexual orientation or any other differences.